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EICHBORN FLIES AT FRANKFURT BOOK FAIR. YES FLIES.

A German book company, Eichborn, decided to think beyond the booth at the 2009 Frankfurt Book Fair. Eichborn’s attach physical banner ads to actual flies. Yes, they somehow tied small red Eichborn banner ads to flies and let them loose in the Frankfurt Book Fair. The result was flying advertising that nobody could miss.

Impressive. Creative. Different.

(Via clicony.com)

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